will_rogers1Happy Birthday, Will Rogers,  you would have been 130 years old today, November 4.

In 1879 in a place called Dog Iron Ranch near Oologah OK, Will Rogers has his first birthday. His month was part Cherokee and his father was a respected war veteran, judge and rancher. Will took his education and then bummed around in South America and Australia before he landed in New York City, where he tried to break into show business. During one performance an animal broke free and was climbing into the crowd when Will roped it and saved the day. The ensuing publicity launched his career.

From the vaudeville stage, he honed down his act. Will Rogers became as American as apple. He was the laconic cow poke speaking plainly, but eloquently on topics of the day. He could reduce complex issues into a simple sentence and by so doing make fun of it. It was something the least educated person could understand and the highly educated person would enjoy. It was basic. It was sublime.

During the course of his career Will Rogers’ popularity as the American philosopher cum humorist was evidenced by 71 roles in movies, 4000 syndicated columns and hundreds of radio shows. His death in an airplane crash in 1935 threw the nation into collective mourning.

Now 70 years after his death,  Will Rogers’ observations have a veracity and gentleness that evoke a mythic image. It is the image of what America would like to believe it is – simple, plain speaking, truth seeking, good natured while poking a not too unsharp elbow in someone’s pompous ribs.

On this 130th birthday of Will Rogers, American, here are ten great quotes from the Bard from Oklahoma.

We will never have true civilropejpgization until we have learned to recognize the rights of others.

What the country needs is dirtier fingernails and cleaner minds.

About all I can say for the United States Senate is that it opens with a prayer and closes with an investigation.

Advertising is the art of convincing people to spend money they don’t have for something they don’t need.

Worrying is like paying on a debt that may never come due.

The worst thing that happens to you may be the best thing for you if you don’t let it get the best of you.

There are three kinds of men. The one that learns by reading. The few who learn by observation. The rest of them have to pee on the electric fence for themselves.

The best way out of a difficulty is through it.

The difference between a Republican and a Democrat is the DemocraRogersStaget is a cannibal they have to live off each other, while the Republicans, why, they live off the Democrats.

People are getting smarter nowadays; they are letting lawyers, instead of their conscience, be their guide.

Written in the 20s and 30s, these epigrams still resonate in today’s climate. America hasn’t changed all that much despite all the fancy bells and whistles. Politicians still lack common sense, popular culture is still an odd thing to behold and Will Rogers’ observations still hit dead center, usually bouncing off the funny bone for good measure.

The Frugal Yankee has gathered more of Rogers quotes. Just head over to FRUGALYANKEE.COM to read them. While you’re doing that,  imagine if Keith Olberman or Glenn Beck or some other ratings hungry cable “news” personality had the intelligence or humanity of Will Rogers. It sure would make life a bit better, but as he would probably have said about these alleged pundits: “Once ignorance gets started,  it knows no bounds.”

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From opinions to savvy tips, the Frugal Yankee knows how to enjoy life and spend less. Find out more by going to FrugalYankee.com. While you’re there, sign up for the Frugal Yankee Newsletter -  tips, factoids, jokes and more.
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Once a little discussed ritual, tailgating has become mainstream and in this economy, frugal tailgating is essential. Web sites, sports networks, books and more all tout this fun pre-game event. It is a wonderful cross between a picnic and a BBQ only it usually takes place in a paved parking lot.

As so often happens, keeping up with the Jones’ has impacted tailgating. Bigger, better, more and more expensive has replaced the former simple traditional tailgating fare. There are fancy decorations even fancier equipment. Some tailgate hosts succumb to the pressure and buy expensive foods. Some have even have the event catered,

No need.

Great tailgating doesn’t mean leaving frugality and quality back at the home stead. A little planning is all one needs to score with food and fans. Here are six simple steps to score.

Step 1: MAKE A GAME PLAN
Frugal people understand planning is the key. Tailgating is no different. So step back, take some notes, mull it over and come up ideas that work for you. Then assign tasks. Everyone involved should bring a dish, beverages or other task. Cost is split, but more importantly everyone participates, everyone enjoys. A master checklist is always a good idea and keeps things on track.

Step 2: SPECIAL TEAMS
Creating the menu is part of the Game Plan, but it is also a step unto itself. Create a  theme, make it special. Perhaps design a game specific menu. One idea is base the menu on team locations. Kansas City barbecue or Philadelphia cheese steaks would be two examples. Another idea is to present a new BBQ idea. If hunting or hunters are in your group, fresh deer or moose would impress. Make the day memorable so matter what the score is in the game, the Special Teams scored.

Step 3: BULK UP
Many ingredients on the menu can be found at warehouse clubs or bought in bulk. Chips, soda, non-perishables, all can be purchased for less if shopped in advance and with a budget in mind. The same goes for meats. This is where planning really comes into play. If planned with time, getting deals at supermarkets or butcher’s markets and even warehouse stores can save substantial amounts of our favorite green stuff.

Step 4: KEEP YOUR COOL
Assuming all the pieces are meshing, game day will soon arrive. Now it is time to pack. Bring two coolers. One filled with drinks (water, beer and juice) the other is ice-filled for the perishables. TIP: don’t put the coolers inside trunks. Trunks can get awfully hot, some as high as 150º. That temperature that can ruin food. Use a passenger seat inside the car instead. Put non-perishables in the trunk.

Step 5: BAKE, DON’T BUY
With the menu planned and tasks assigned, this should give the host time to bake desserts. Buying goodies at stores is always more costly, but baking brownies or cupcakes and even cookies is an inexpensive way to top off a great meal. One tip you’ll hear many times, use food coloring to tint frosting in your team’s colors. It’ll keep you in the spirit and satisfy that sweet tooth.

Step 6: DISH THE DECORATIONS
Team themed decorations are necessary. They are usually over priced and mostly hit the recycle or trash bin after the event. Instead stock up party basics like table coverings, napkins, plates and cups in solid colors at the dollar store or one of those party stores. A truly crafty host will be searching for these items all year long. Then they’ll catch a sale and really score.

With just a few easy steps and a little forethought, tailgating can be fun and frugal.


From traditional tips to savvy perspectives, the Frugal Yankee knows how to enjoy life and spend less. Practical advice, recipes frugal factoids, interviews, podcasts and more, if it is about enjoying life and spending less, the Frugal Yankee is there. Find out more by going to FrugalYankee.com or follow the Frugal Yankee on Twitter.


glenn_beck_1210One would expect that someone savvy enough to take advantage of cable TV’s voracious appetite for entertainment/news would understand law suits on satire are just not going to work.

The savvy person in question is Fox TV’s Glenn Beck. There is no doubt Mr. Beck has plugged into a segment of the US population that loves jingoistic rants, emotional responses and attacking questions. Its easy to see the allure. There is doubt he actually believes the stuff he spouts. In all likelihood it is a vaudevillian performance simply designed to rake in tons of money, $23 million at last count. Perhaps that’s cynical, but no truly intelligent, sentient human being would subscribe to his “news”  or opinions or even his antics and not see the theater in it.

That is why it is astonishing that Glenn Beck has unleashed his lawyers on Isaac Eiland-Hall. Mr. Eiland-Hall believes Mr Beck is fair game for satire and parody. As such he has created a web site www.glennbeckrapedandmurderedayounggirl in1990.com. This site states at the very top it is a ‘parody’. There is a YouTube video embedded in the middle of the page where a young woman, attempting to sound stressed and crying exhorting watchers not to stop the ridicule because if they did, a baby ghost would be turned into a real human being. The last time this was investigated baby ghosts don’t become humans. In fact, the existence of baby ghosts is highly disputed.

Undeterred by these obvious attempts at humor,  Mr. Beck’s lawyers brought a complaint against Mr Eiland-Hall to the World Intellectual Property Organization Arbitration and Mediation Center arguing the site should be shut down for trademark infringement. The complaint asserts there is an attempt “to mislead the public.” Really? It sounds more like they know the site is protected by the First Amendment and Beck would never stand a chance of stopping them. The idea is shut Mr. Eiland-Hall up.

The irony is deep.

Glenn Beck makes a living commentating about the world. In his exuberance to do so, he frequently crosses a boundary of journalistic discretion. This exuberance, as Mr. Beck would assert,  is dismissed as necessary in the honest search for the ‘truth’. Yet, when Mr. Beck is the victim of a similar exuberance, he calls out the lawyers.

The conclusion, Mr. Beck is an emperor without any clothes.

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From opinions to savvy tips, the Frugal Yankee knows how to enjoy life and spend less. Find out more by going to FrugalYankee.com. While you’re there, sign up for the Frugal Yankee Newsletter -  tips, factoids, jokes and more.
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Really, are the zombies in ZOMBIELAND metaphors?

Yes.

Stephen King said horror is around to ” to exorcise the emotions which society demands we keep closely in hand.” Getting scared in a controlled environment is an essential coping mechanism to “process” the stresses of civilization. Books have a certain length and they can be put down in a flash. Movies last roughly 90 minutes.  That is a controlled environment.  In each of the great stress periods in our recent history, horror has emerged as a popular form of entertainment. The 30s had huge economic & social upheavals. The popular horror movies were Dracula & Frankenstein. Each of those films addresses a fear – fear of foreigners, fear of science gone mad, fear of industrialization, fear of sexuality. In the 50s atomic annihilation and losing ones identity were the fears reflected in movies like THEM! and INVASION OF THE BODY SNATCHERS. And since 1968 with rapid technological advances and complete redefining of society,  zombies and violent horror have gained ascendancy. The zombies in ZOMBIELAND are indeed metaphors for our world turned upside down.

Horror films explain the unexplainable. They give reality to a culture’s unspoken fears. Psychologists assert this process will, hopefully, allay those fears. Looking at older horror films, the locations were set in foreign countries, the monsters were not human and the difference between good & evil was distinct. Things changed in 1968, a watershed year for the American.  There was Vietnam, civil rights, women’s rights, riots, assassinations and a changing culture. George Romero tapped into that zeitgeist and created the modern zombie film, NIGHT OF THE LIVING DEAD. The location was middle America, the monsters were neighbors and moral ambiguity was rampant. Since then zombie movies have further defined themselves by reflecting the fears of the modern world, especially since 9/11.  ZOMBIELAND takes those fears, amplifies them and twists them for amusement.

The millennial world has food chain corrupted with mad cows & deadly e.coli outbreaks. AIDs, MSRA infections and super TB viruses attack indiscriminately and unchecked. Religious fanatics of all stripes are killing innocents. The environment is on the run from decades of abuse and the future of the Earth is uncertain. On personal a level, there is no job security. Many jobs are in maze like warrens of cubicles and anonymity. Families are no longer the traditional, and if the exist at all, they are “blended”. Strangers come to live with one another and call themselves a family.

It is in this world where zombies and now, ZOMBIELAND, have come to represent our fears. Unseen, microscopic diseases can change you. Eating food at a restaurant or from a supermarket can kill you. A bomb could blow up any time, anywhere, for reasons obscured by ignorance and hate. The water we drink, or the air we breath could contain deadly chemicals which will alter us. And anyone working in the next cubicle or sleeping in the room down the hall could suddenly ‘go postal’.

In the world of zombies, they could be anyone. Zombies are the ultimate terrorists.  How they became zombies is one fear. What they do after they become zombies is another. Traditional bonds or allegiances are no longer valid. Usually there are more zombies than people like ourselves. The collective society has been upended. The majority has become the minority and the majority is literally out to suck your brains dry.

Horror film director Guillermo del Toro remarked, “Horror shows us the humanity that lies within, that ‘otherness’, and helps us make peace with the hidden monstrous side of ourselves.”  We love zombie films like ZOMBIELAND, not only because they expresses our deepest fears in a millennial world of uncertainty, but deep down we know, that any given moment,  we could become zombies – if we aren’t already.

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Garen is not only the Frugal Yankee, but he’s been in the dark for years. As a film exhibitor, programmer and reviewer, he has seen thousands of films.  A regular on NE Cable News & NH Public Radio, he also produces Horror ‘Thon ‘09 a 12 hour vampire film festival showing this October 24. Besides film, he does have a passion for being a Frugal Yankee, but you knew that.


In an era where Video on Demand (VOD), near simultaneous DVD releases and now downloads to smart phones, the question is, can megaplexes survive the iPhone?

There are nearly 600 films released in the US every year. Many end up in the megaplexes. Some end up in your local art house or museum theater, some end up a  VOD and some even can be downloaded to your iPhone, so you can see them while ignoring fellow mass transit riders.

Early last summer, the indie market was abuzz when prophets of gloom predicted the  end of the independent feature film. Several small or boutique distributors either went belly or were swallowed up by their much larger brethren. The options for filmmakers were getting smaller.

Over at the megaplex where Hollywood’s latest popcorn films or chick flicks vie for the dubious and very transitory distinction of being the “#1 Film in America”, there is also a sense of gloom. Yes, gross sales are up this year. Many exhibitors are thankful for the recession They are convinced hard times make movie going affordable. Obviously they don’t buy their own concessions. But the studios and the exhibitors of all walks are on the same page. The way out of gloom is to look to the future and the future is digital.  Economic well being will be assured and in the 3D. Despite the future bravado, actual attendance is at best the same. Inflation is the difference.

This is a quick view of the landscape. Both megaplexes and independent theatres see trouble on the horizon. They see VOD and even new platforms like cellphones as threats. The question asked earlier was, “Can the megaplex survive the iPhone?” The answer is simple, yes.

In the past Hollywood has fought television, then cable television, then the VCR, and then the DVD. They will fight anything new. Hollywood has more conservative thinkers than the last Republican. There will be many voices in La-La Land bemoaning the end of exhibition or the end of indie films, but nothing could be further from the truth.

When VCRs came around, not only did Hollywood find a new economic model spewing cash, new fans emerged. When DVDs established themselves, Hollywood found an amazing source of revenue, nearly twice as much as domestic exhibition with n near the cost. It was found money. They went from gloom to laughing all the way to the bank.

Both factors will come into play with new technologies – new audiences will be found and new revenue streams will flow. The megaplex will survive as will the independent theater. Both just need to be smart about what they do. One word of advice, embrace the new technologies. They are here to stay.

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Garen has been in the dark for years. As a film exhibitor, programmer and reviewer, he has seen thousands of films.  Regularly on NE Cable News & NH Public Radio, he produces the Boston Science Fiction Film Festival. Besides film, he has a passion for being a Frugal Yankee.


Does the Republican Party have any grown-ups in it?

Apparently not.
duct_tape
Last night, like petulant martinets, the Republicans waved papers as President Obama exhorted them to be responsible to their jobs. The President asked them to put away their ideological differences and work for the betterment of the country and its people. The Republican response was political theater. They waved reports. Assuming the papers being waved was some sort of response to the health care issue, it really didn’t work. The Republicans looked like was a bunch of angry, middle aged white men who had forgotten the manners their mothers taught them. Imagine if this act of public rudeness was something a child did at the dinner table? What would be the appropriate response? Does the wood shed have any meaning this days?

It got even worse when one of their brethren, Rep Joe Wilson from South Carolina, yelled “You lie” at the President. Of course, he has apologized, but it is exactly this type of boorish behavior that demeans the debate, makes Republicans look like spoiled children and turns off too many citizens to the political process.

Watching the speech and seeing the cutaways to the stone faced, emotionless RepublicanW000795s, the main question was not the depth of their beliefs. It was how many of these guys are getting money from the Health Care Industry? How full will their campaign war chests be with health company money? How many of their former aides, now working in the hire for the industry, will get their ‘ear’?  It is a question not of health, but wealth. To them, America’s working families struggling with making ends meet,  are nothing more than faceless, lifeless drones. It is ironic that the political party proclaiming “American values” has devolved into a tantrum shouting, spoiled child.

How President Obama’s speech will play out with moving the health care reform forward will emerge over the days and weeks. One thing is for certain. Rep. Joe Wilson should be apologizing not only to President Obama, but to the American people as well. He probably won’t. He’ll probably be lionized by a small minority of conservatives who proclaim his boorish behavior as courage. Already some misguided members of this manner challenged alliance have contributed $11,000 to his re-election campaign.

On the other side of the coin, liberal groups have donated $75,000 to the “Rob Miller for Congress” campaign. Mr. Miller narrowly lost the last election to Mr. Wilson. One can only hope that the citizens of South Carolina are sufficiently embarrassed to send Mr. Wilson packing. Maybe that’s why Rep Wilson’s web site is currently down for “maintenance”. Maybe so many people are expressing their opinions of his bad behavior it has shut down his ISP? Maybe politicians will learn Americans want change and their obstinacy is a big turn-off? Maybe, but probably not.

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From opinions to savvy tips, the Frugal Yankee knows how to enjoy life and spend less. Find out more by going to FrugalYankee.com. While you’re there, sign up for the Frugal Yankee Newsletter -  tips, factoids, jokes and more.
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Betty Lichenstein of Norwalk CT was honored by the Connecticut Nursing AssociatioNURSE080709n as the 2008 Nurse of the Year.

Statements like someone being honored for nurse of the year is usually good news. Nurses are under appreciated, work hard and really don’t get the respect they deserve.  So in these days where there are so many distorted rantings about health care, the simplicity of an award for a hard working professional in the medical industry has a ‘good feel’ to it. Except there is a problem. Betty Lichtenstein honor as nurse of the year is bogus, despite a well attended dinner to honor her, including one of her employers.

According to news reports, the Connecticut Nursing Association doesn’t exist. The awards dinner held at a restaurant in Norwalk, CT was paid for by Ms Lichtenstein. Further investigation revealed her nursing certificate did not exist. Apparently she had used the ‘award’ and the dinner to further promote her career.

At first blush, a creative and enterprising woman doing her darnedest to get a good paying job is creative and enterprising. Nothing wrong with that, but upon reflection the impact of an uneducated and unregistered nurse administering drugs and allegedly helping patients sinks in. This is dangerous.

In popular culture there is a romantic admiration for grifters and con men. The popularity of movies like THE STING, OCEAN’S 11 and others make this shady business exciting, romantic even.

Betty Lichtenstein

They are outlaws and for those of us who stay the course, drifting outside the lines to a world is an exciting fantasy. We like the excitement and we rationalize, no one is really getting hurt.

In Ms Lichtenstein, this fantasy gets even darker. Not only was she attempting to secure herself a better paying gig, she was also busted for attempting to buy oxycodone with a false prescription. So what at first seemed to be a gutsy attempt for a good job is really just another not so run of the mill drug scam. Romantic notions aside, this is scary and further proof that the medical industry is in need of reform. One final word, it is truly sad that all the good nurses are besmirched by one drug addicted scamming human being. That’s sad.

Oh, Ms Lichtenstein is due in Norwalk, CT court today, August 26.

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From opinions to savvy tips, the Frugal Yankee knows how to enjoy life and spend less. Find out more by going to FrugalYankee.com. While you’re there, sign up for the Frugal Yankee Newsletter -  tips, factoids, jokes and more.
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A strong case can be argued that like academics, sports and arts are important parts of a child’s education. Sports_DollarsUnfortunately, that view is not held by many school systems.

Over the years, as school budgets have been squeezed, once essential educational elements have been repurposed as fee based services. Parents and students now pay fees and additional costs for arts and sports. And these activities are necessary pieces colleges want to see in students. Families are stuck. To go to college, students need to participate. To participate they have to pay. With these costs going up,  the Frugal Yankee knows there are some ways to keep them down.

Here are a five simple steps to spend less.

Step 1: NARROW THE FIELD
As children enter High School, and even Middle School, there is excitement. They are curious and engaged, this is very natural. As such, everything seems possible.  Before jumping into the fire, sit them down. List all the activities on the “to do” list. Then map out a time line for fall winer and spring. See if there are any conflicts. If there are, let the student decide which ones should be dropped. If there are no conflicts, make sure they understand the time commitment and how it may impact other areas, like seeing friends or other social events.

Step 2: JUST THE FACTS, MA’AM
Get info from the coach, athletic director, drama coach, music teacher, or even guidance counselor. Many of these extracurricular activities will have an introductory pamphlet. This should explain costs, equipment needed, time commitment and any other factors  used in making a savvy decision.
TIP: Step 2 may precede Step 1, but together
they will shape the basic activity structure for the term.
Change_Shake copy
Step 3: IT’S ABOUT THE BENJAMINS
These days activities cost. Some schools may cap fees based on family involvement, some may not. Delve into what your particular school offers, or doesn’t. Be sure to ask about waivers, support money, equipment deals and what qualifications are required to take advantage of these. If a problem still remains, talk to the coach or department head. There may be something else available to assist.
TIP: If a family qualifies for free or reduced lunch,
chances are athletic/entry fees will be waived.

Step 4: GEAR UP
Schools may or may not supply the most basic of equipment, but count on having to finding shoes, padding, helmets, sheet music and other necessary elements.
Here are a few tips to save money on these.
Snooze you lose. Don’t wait. Get a list of what’s needed.
See what’s usable from last year. Check it off the list
Be smart. Don’t use equipment not suited for the activity.
Be timely. Don’t wait until the last second to secure equipment.
Check resellers, i.e. Craigslist, Ebay, used stores, etc.
• Check with other parents for their used equipment or tips.
• Find out if the PTA or someone has organized equipments swaps.
• Get recommendations for good stores or local business discounts.

Step 5: HAVE FUN
Yeah these extracurricular activities will look good on the college bound resumé, and in all likelihood, these activities will make the student a better person, but they are still kids and having fun is an important part of growing up. Keep it in perspective.

Frugal Yankees everywhere know the key to success is stepping back and preparing. This is no exception.

If you got some money saving ideas, please share them.

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From opinions to savvy tips, the Frugal Yankee knows how to enjoy life and spend less. Find out more by going to FrugalYankee.com.

While you’re there, sign up for the SAVING ON SCHOOLFrugal Yankee Newsletter-  tips, factoids, jokes and more.
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Reports of an auto mechanic shortage may be premature, but not by much.

There will be fewer mechanics and more expensive car repairs coming in the near future. That joyous reality can be mitigated with a little forethought anAutoMechanicd some judicious decisions. For the savvy Frugal Yankee, this coming auto mechanic shortage should not be a major issue. For the unprepared, it will cost.

In 2006 there were over 730,000 auto mechanics working on cars in America. This number is expected to increase by 14% by 2016. That’s around 110,000 jobs, but the actual number of positions opening up will be higher. More skilled older workers will retire new ones entering the profession. One estimate predicts 50% of the top auto mechanics will retire within the next 10 years.

Fewer auto mechanics will enter the profession for a variety of reasons. The main one is the profession simply has no luster.  It is dirty job. A ‘grease monkey’ does not engender respect, in fact, some use the phrase as a pejorative. Add in that today’s cars are more technologically advanced than ever. This requires more training, more expensive training. Sadly, this expense is not offset by increased pay. Although the pay is  decent, it has not kept pace with economy or even with the increase in auto repair costs. That may change, but for right now, becoming an auto mechanic does not have the same social status of monetary rewards it had 30 or 50 years ago.

Another issue coming into play is independent repair facilities are facing increased pressures. High on that list is stricter zoning laws.  Many communities like the convenience of a nearby garage, but not the noise, environmental challenges or even the ‘image’ some snobby neighborhoods demand. Replacing these mom and pop stores will be more chain stores or specialty stores like Jiffy Lube. The days of the independent repair facility will soon be a nostalgic memory.

The coming auto mechanic shortage will be arrive over the next 5 or 6 years. There will be fewer mechanics fewer neighborhood auto repair facilities. Knowing this, it is time to CheckEngineget prepared. Finding a good auto mechanic and maintaining the relationship will save money and pay off in the end.

The question then is, how do you find a good mechanic? Here are a few tips.
Good garages have good reputations. Ask around. Get advice from friends, neighbors. Another way is to look at prospective garages from a distance. Do they have your make and model in their lot on a consistent basis? Are cars moving in and out on a daily?

Once you’ve located one that looks promising, check with your state’s Consumer Protection division. Complaints may have been registered and even action may have been taken against them.

When it is time to take the next step, get an up close and personal. Bring the car in for a simple oil change. Look around. Are the mechanics ASE certified? This means they are well trained and keeping up with the latest changes. Are there old cars with flats or expired license plates? This may indicate disgruntled customers who left their cars rather than pay for shoddy workmanship. After the first repair, the oil change, see if the garage did anything else, like check your fluids, and some minor tweaking. Good mechanics always do that and it will make you feel more comfortable when a knowledgeable person is looking out for your interests. You’ve begun the relationship. Start bringing your car there, listen to what your mechanic is saying. Over time, the relationship will get better. So when the coming auto mechanic shortage takes hold, a Frugal Yankee will have someone on whom they can rely on and will treat them right.

Here are a few sites for more information on finding a good auto mechanic:
http://www.aaa.com/
http://aseblueseal.org/
http://www.cars.com/go/index.jsp
http://goldclass.com/index.shtml

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From opinions to savvy tips, the Frugal Yankee knows how to enjoy life and spend less. Find out more by going to FrugalYankee.com. While you’re there, sign up for the Frugal Yankee Newsletter, tips, factoids, jokes and more.
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Will Fall Fashions say the recession is overFashion-1?

Everyone is looking for signs that the economy is on the mend. One indicator is fall fashions. Look at the number of ad pages in September’s fashion mags. The more there are, the better it is for the industry.

The Frugal Yankee is not a big follower of fashion.  A new pair of jeans, a black cotton tee, a sports jacket, and we look fine. Yet there are those who live and breathe hemlines, baubles and anorexic models with personality disorders. It is for them, and the industry as a whole,  that fall fashions are vital.

Fashion magazines make about 25% of their total revenue on the September issues. With gaudy fall fashions and eye make up glaring out at readers, some magazines score over 400 pages of ads.  In 2008, these glossy pages were whacked with a full recession body blow. Fashion designers did not spend enough on advertising to keep the magazines healthy. Ad pages were down 30% or more. This past March, another big time, was also whacked with limited spending.  Now September 2009’s ad pages will demonstrate a full year of recession. Currently the prognosticators think the numbers will most likely be down in the 20% range. Publishers will be heartened it isn’t worse.

Why is this important? Like the Christmas season for retailers, this will be an indicator of where the economy is. If the fashion industry does better than expected it would be a ray of light the recession has stopped slumping and is rebounding. If it is worse, the doom & gloom “nay sayers” will have a field day. More importantly, several fashion magazines, already teetering will tank. People will lose their jobs and those same naysayers will talk about the extinction of the print media.

Some folks within the industry are openly discussing how the fashion industry needs to rethink itself. This thinking says the industry should shift away from a monolithic approach to a more ‘brand’ oriented approach where individual magazines define themselves with a proscribed niche. This is the same thinking being focused at newspapers, FM and  AM radio stations and soon local and broadcast TV.

So as many of us will undoubtedly ignore the fall fashions, they may give us an inkling to the true state of the economy. When you pass a newsstand, grab a September issue of a fashion magazine. If it has 400 or more pages of ads, there is hope. If not, suck in the tummy, tighten the belt a little more, the road is still rocky.

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From traditional tips to opinion, the Frugal Yankee knows how to enjoy life and spend less. Find out more by going to FrugalYankee.com. While you’re there, sign up for the Frugal Yankee Newsletter, tips, factoids, jokes and more.
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